Wiliot Expands Strategic Partnership with Avery Dennison to Scale Next-Generation Ambient IoT
Scaling the Future of Ambient IoT
Wiliot, the pioneer of ambient IoT, has announced an expansion of its strategic partnership with Avery Dennison (NYSE: AVY), a global leader in materials science and digital identification solutions. The collaboration will accelerate the design, manufacturing, and adoption of Wiliot’s next-generation IoT Bluetooth-enabled sensors, also known as IoT Pixels.
These advancements mark a major milestone in the IoT industry: the new sensor tags are smaller, more cost-effective, and higher performing than previous generations, unlocking new applications and making large-scale deployments more economically viable.
Combining Innovation with Scale
Avery Dennison will leverage its R&D, global operations, and process expertise to manufacture the next-generation IoT Pixels, while also integrating Wiliot’s technology into its Intelligent Labels portfolio and atma.io connected product cloud.
“Ambient IoT is emerging as a foundational layer of digital infrastructure, providing real-time, context-rich visibility into the movement, condition, and handling of goods at scale,” said Francisco Melo, President of Solutions Group at Avery Dennison. “By deepening our partnership with Wiliot, we’re combining their breakthrough technology with our world-class manufacturing capabilities to help global brands realize the full potential of a fully-connected, intelligent supply chain.”
Unlocking a New Era of Supply Chain Visibility
Wiliot’s ambient IoT sensors transform traditionally unconnected assets into intelligent, connected products. These battery-free tags communicate via Bluetooth Low Energy (BLE) and can monitor location, temperature, humidity, and handling conditions in real time, without requiring manual scans.
“Wiliot’s ambient IoT technology is reimagining the economics of visibility, where automation, efficiency, and intelligence converge,” said Tal Tamir, Co-founder and CEO of Wiliot. “With Avery Dennison’s design and manufacturing expertise, we can now bring this innovation to market at scale, meeting the needs of some of the world’s largest enterprises. This partnership is unlocking a new generation of smart, connected products that can be tracked, monitored, and optimized in real time.”
Meeting Global Demand for Ambient IoT
The expansion comes as industries such as retail, logistics, food, pharmaceuticals, and reusable packaging face rising demand for traceability, efficiency, and sustainability. Wiliot’s platform is already being deployed by global leaders to reduce waste, improve freshness, and enhance supply chain responsiveness.
With Avery Dennison’s global infrastructure and Wiliot’s breakthrough technology, the partnership positions both companies at the forefront of ambient IoT adoption worldwide.
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