Welcome to Shift Happens
Shift Happens is Grove Ventures’ annual event, designed for founders and top executives driving innovation in software infrastructure. This exclusive gathering features masterclasses from industry leaders, opportunities for meaningful networking, and insights into emerging trends shaping the future of the field.
Explore cutting-edge insights, foster collaborations, and connect with key players driving innovation in software infrastructure
Reports
The annual ‘Shift Happens’ Reports are Grove Ventures-led research pieces, providing in-depth information on the latest trends and changes in the software development industry.
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Shift Happens – Turning Organizational Data into AI Advantage
AI is rapidly reshaping how people work, yet most organizations still struggle to turn their own data into real, production-ready AI capabilities. Get the insights about what worked for organizations that managed to overcome the hurdles and reach production in implementing AI.
How AI Impacts Software Development? Grove Ventures’ ‘Shift Happens’ 2024 Report
In our second report, we share key findings from our interviews and explore how Gen AI tools can enhance productivity, creativity, and collaboration across all tech departments, beyond just code-generation tools.
Grove Ventures’ ‘Shift Happens’ Report: The 6 Archetypes of Companies that Focus on the Software Development Life Cycle 2023
Here, the second part of the 2023 Report, we propose a new framework for categorizing SDLC-focused companies and welcome you to find the differences between ‘The Magicians’, ‘The Sneaky Bastards’, and more.
Grove Ventures’ ‘Shift Happens’ Report: The State of Software Development Life Cycle 2023
In the first edition of the ‘Shift Happens’ Report, we focused on portraying the Israeli Software Development Life Cycle (SDLC) industry and sharing insights from SDLC-focused startups and their customers.
Videos of Masterclasses
Curious about the future? Check out these Masterclasses from the ‘Shift Happens’ 2025 and 2024 events, featuring top notch speakers, and get the latest insights on software infrastructure
Avi Golan
CPO at ActiveFence
HOW ACTIVEFENCE REINVENTED THEIR SOLUTION FOR THE AI AGE
Avi Golan shares how the company rebuilt its trust & safety platform for the AI era, from the product, data, to infrastructure decisions behind their next-generation solution, and what it takes to adapt a mature technology to a rapidly evolving threat landscape.
Or Git
Investor at Grove Ventures
Turning Organizational Data into AI Advantage
Or Git explores how companies can transform internal data into a true competitive edge, going through the frameworks, pitfalls, and strategic principles behind building an AI advantage, and why data readiness matters more than ever in today’s AI-driven market.
Ruthy Yakobowitz-Goldberg
VP R&D Infra Engineering at Taboola
Scaling AI in Engineering: What It Really Takes to Make AI Tools Deliver in Large Dev Environments
Ruthy Yakobowitz-Goldberg breaks down what it actually takes to scale AI tools inside complex engineering organizations and uncovers technical and organizational lessons from deploying AI at enterprise scale and how teams can turn experimentation into real, measurable impact.
Raanan Raz
CEO & Co-Founder at Avalor (ZScaler)
FROM CHAOS TO CLARITY: HOW AVALOR REINVENTED CYBERSECURITY WITH VERTICAL AI INFRASTRUCTURE
Avalor Co-Founder & CEO Raanan Raz shares how vertical data infrastructure is reshaping cybersecurity. He reveals how Avalor built a unified data layer that turns fragmented signals into real-time clarity and why this architecture is critical for modern security teams.
Almog Shunim
VP Data & Research at At-Bay
How At-Bay Turned a Decade of Data and Knowledge into a Superpower for Every Business Persona
Almog Shunim explains how the company transformed years of cyber data, underwriting expertise, and risk insights into a powerful AI-driven capability. Learn how structured knowledge becomes a product and how AI can empower every persona across an organization.
Ofir Ehrlich
Co-Founder & CEO at Eon.io
FROM DISASTER TO CLOUD9: A STARTUP’S SURPRISING PIVOT
Serial entrepreneur and angel investor, Ofir Ehrlich, shares insights on his experience pivoting from cloud migration to disaster recovery, and the importance of meeting customers where they are.
Liat Ashkenazi
SVP Engineering & IL GM at Own
From Startup Sprints to Corporate Marathons: Engineering at Scale
With 25 years of experience leading engineering teams worldwide and large-scale software operations, Liat Ashkenazi provides 3 strategies to prepare development organizations for growth.
Amit Attias
Co-Founder & CTO at Bigabid
A CTO’S JOURNEY AS STARTUPS’ DESIGN PARTNER
“Startup Design Partner” expert Amit Attias explains why tech executives often overlook design partnership opportunities, why they should embrace them, and how early collaboration fuels innovation.
Tal Peretz
Co-Founder & CEO at OnFire
From Code to Close
In this masterclass, Tal Peretz describes navigating the technical sales journey and developing the right GTM strategy, especially when targeting engineers.
Boaz Ziniman
Head of Developer Relations EMEA
The Next Generation of Developer Experience
With over 30 years of experience in DevOps, Boaz Ziniman shares his views on how developers work is undergoing significant changes, as well as lessons learned from using AI-powered developer tools.
Niv Yungelson
AWS Community Leader
What I need my C-level manager to know about DevOps
DevOps expert Niv Yungelson guides C-level executives on understanding DevOps as a strategic blend of culture, practices, and tools to drive high-velocity application and service delivery, as well as innovation.
Tomer Shiran
Co-Founder & CPO at Dremio
From Warehouses to Clouds: Navigating Architectural Shifts in Data Infrastructure
Tomer Shiran shares his journey and insights in the field of data, as well as a small history lesson spanning from ‘Enterprise Data Warehouse’ to today’s ‘Data Lakehouse’.
Omry Hay
Co-Founder & CTO at env0
Riding the Black Swan: The Story Behind OpenTofu Emergence
Omry Hay shares the detailed account of env0’s response and key decisions in the face of adversity, leading to the creation of OpenTofu and a strong community, reaching 36K GitHub Stars so far.
Tal Abuloff
Principal at Grove Ventures
AI IN THE SDLC: The Big Bang or a Small Kaboom?
Tal Abuloff presents Grove Ventures’ ‘Shift Happens’ 2024 Report, diving deep on Gen AI’s impact on engineering teams and its potential in various overlooked areas of software infrastructure.
Adi Shacham-Shavit
SVP R&D at Transmit Security
BACK TO THE DRAWING BOARD: Reimagining Engineering for Late-Stage Growth Opportunities
Adi Shacham-Shavit poses the question of when to reassess the technological principles set at product-market fit to ensure they align with the company’s growth.
Photo Gallery
Have a glimpse of our ‘Shift Happens’ 2025 event.
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