Onfire AI Emerges from Stealth with $20M to Transform GTM for Engineers

Onfire AI is officially out of stealth!

The company, developing a vertical AI platform built specifically for IT revenue teams, has announced $20M in funding to reshape how GTM operates across the massive $5 trillion IT market. Founded by a stellar team of former Israeli intelligence veterans, Onfire is already trusted by leading software companies and is pioneering a new era of precision, intelligence, and data-driven execution in go-to-market.

We’re proud to back Tal Peretz, Shahar Shavit, and Nitzan Hada, together with TLV Partners, IN Venture, LeumiTech, and our partner Lotan Levkowitz.

Onfire’s platform monitors public conversations across forums like Hacker News, Reddit, and Stack Overflow to understand what tools developers are evaluating and uses AI to identify which companies those developers work for, who the decision-makers are, and when budgets are opening. By layering intent signals, budget cycles, and organizational context, Onfire enables revenue teams to time and personalize outreach with unprecedented accuracy.

The company estimates it has already driven over $50M in closed deals for its customers during its 12-month beta. Early adopters include companies selling data, cybersecurity, FinOps, observability, and developer tools, such as ActiveFence, Aiven, Cyera, Port, and Spectro Cloud.

While intent intelligence has been a growing category, Onfire’s founders believe the next frontier requires deeply verticalized, data-first AI. As CEO Tal Peretz notes, personalized outreach simply isn’t possible without high-resolution data at the foundation. Instead of starting with generic AI workflows, Onfire built a proprietary data engine first—then added the AI intelligence layer on top.

As Grove Ventures’ Lotan Levkowitz shared with TechCrunch, the platform delivers value for everyone involved:

“Our customers are happy, and by the way, even their prospects are happy, because people pitch them with the right things at the right time.”

With its vertical focus, strong early traction, and a founding team with world-class intelligence and data engineering expertise, Onfire is well positioned to transform how IT buyers evaluate and purchase technology, and how software companies build modern GTM.

Read the full announcement on TechCrunch.