
Explore cutting-edge insights, foster collaborations, and connect with key players driving innovation in software infrastructure

Shift Happens is Grove Ventures’ annual event, designed for founders and top executives driving innovation in software infrastructure. This exclusive gathering features masterclasses from industry leaders, opportunities for meaningful networking, and insights into emerging trends shaping the future of the field.
The annual ‘Shift Happens’ Reports are Grove Ventures-led research pieces, providing in-depth information on the latest trends and changes in the software development industry.
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AI is rapidly reshaping how people work, yet most organizations still struggle to turn their own data into real, production-ready AI capabilities. Get the insights about what worked for organizations that managed to overcome the hurdles and reach production in implementing AI.

In our second report, we share key findings from our interviews and explore how Gen AI tools can enhance productivity, creativity, and collaboration across all tech departments, beyond just code-generation tools.

Here, the second part of the 2023 Report, we propose a new framework for categorizing SDLC-focused companies and welcome you to find the differences between ‘The Magicians’, ‘The Sneaky Bastards’, and more.

In the first edition of the ‘Shift Happens’ Report, we focused on portraying the Israeli Software Development Life Cycle (SDLC) industry and sharing insights from SDLC-focused startups and their customers.
Curious about the future? Check out these Masterclasses from the ‘Shift Happens’ 2025 and 2024 events, featuring top notch speakers, and get the latest insights on software infrastructure

CPO at ActiveFence

Avi Golan shares how the company rebuilt its trust & safety platform for the AI era, from the product, data, to infrastructure decisions behind their next-generation solution, and what it takes to adapt a mature technology to a rapidly evolving threat landscape.

Investor at Grove Ventures

Or Git explores how companies can transform internal data into a true competitive edge, going through the frameworks, pitfalls, and strategic principles behind building an AI advantage, and why data readiness matters more than ever in today’s AI-driven market.

VP R&D Infra Engineering at Taboola

Ruthy Yakobowitz-Goldberg breaks down what it actually takes to scale AI tools inside complex engineering organizations and uncovers technical and organizational lessons from deploying AI at enterprise scale and how teams can turn experimentation into real, measurable impact.

CEO & Co-Founder at Avalor (ZScaler)

Avalor Co-Founder & CEO Raanan Raz shares how vertical data infrastructure is reshaping cybersecurity. He reveals how Avalor built a unified data layer that turns fragmented signals into real-time clarity and why this architecture is critical for modern security teams.

VP Data & Research at At-Bay

Almog Shunim explains how the company transformed years of cyber data, underwriting expertise, and risk insights into a powerful AI-driven capability. Learn how structured knowledge becomes a product and how AI can empower every persona across an organization.

Co-Founder & CEO at Eon.io

Serial entrepreneur and angel investor, Ofir Ehrlich, shares insights on his experience pivoting from cloud migration to disaster recovery, and the importance of meeting customers where they are.

SVP Engineering & IL GM at Own

With 25 years of experience leading engineering teams worldwide and large-scale software operations, Liat Ashkenazi provides 3 strategies to prepare development organizations for growth.

Co-Founder & CTO at Bigabid

“Startup Design Partner” expert Amit Attias explains why tech executives often overlook design partnership opportunities, why they should embrace them, and how early collaboration fuels innovation.

Co-Founder & CEO at OnFire

In this masterclass, Tal Peretz describes navigating the technical sales journey and developing the right GTM strategy, especially when targeting engineers.

Head of Developer Relations EMEA

With over 30 years of experience in DevOps, Boaz Ziniman shares his views on how developers work is undergoing significant changes, as well as lessons learned from using AI-powered developer tools.

AWS Community Leader

DevOps expert Niv Yungelson guides C-level executives on understanding DevOps as a strategic blend of culture, practices, and tools to drive high-velocity application and service delivery, as well as innovation.

Co-Founder & CPO at Dremio

Tomer Shiran shares his journey and insights in the field of data, as well as a small history lesson spanning from ‘Enterprise Data Warehouse’ to today’s ‘Data Lakehouse’.

Co-Founder & CTO at env0

Omry Hay shares the detailed account of env0’s response and key decisions in the face of adversity, leading to the creation of OpenTofu and a strong community, reaching 36K GitHub Stars so far.

Principal at Grove Ventures

Tal Abuloff presents Grove Ventures’ ‘Shift Happens’ 2024 Report, diving deep on Gen AI’s impact on engineering teams and its potential in various overlooked areas of software infrastructure.

SVP R&D at Transmit Security

Adi Shacham-Shavit poses the question of when to reassess the technological principles set at product-market fit to ensure they align with the company’s growth.
Have a glimpse of our ‘Shift Happens’ 2025 event.
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