Welcome to Shift Happens

Shift Happens is Grove Ventures’ annual event, designed for founders and top executives driving innovation in software infrastructure. This exclusive gathering features masterclasses from industry leaders, opportunities for meaningful networking, and insights into emerging trends shaping the future of the field.

Slide 1

Explore cutting-edge insights, foster collaborations, and connect with key players driving innovation in software infrastructure

grovevc
previous arrow
next arrow

Reports

The annual ‘Shift Happens’ Reports are Grove Ventures-led research pieces, providing in-depth information on the latest trends and changes in the software development industry.

Have any feedback? Want to keep the conversation going?

Join our Shift Happens community by filling in this form.

Turning Organizational Data into AI Advantage

AI is rapidly reshaping how people work, yet most organizations still struggle to turn their own data into real, production-ready AI capabilities. Get the insights about what worked for organizations that managed to overcome the hurdles and reach production in implementing AI.

In our second report, we share key findings from our interviews and explore how Gen AI tools can enhance productivity, creativity, and collaboration across all tech departments, beyond just code-generation tools.

Here, the second part of the 2023 Report, we propose a new framework for categorizing SDLC-focused companies and welcome you to find the differences between ‘The Magicians’, ‘The Sneaky Bastards’, and more.

In the first edition of the ‘Shift Happens’ Report, we focused on portraying the Israeli Software Development Life Cycle (SDLC) industry and sharing insights from SDLC-focused startups and their customers.

Videos of Masterclasses

Curious about the future? Check out these Masterclasses from the ‘Shift Happens’ 2025 and 2024 events, featuring top notch speakers, and get the latest insights on software infrastructure

Avi Golan

CPO at ActiveFence

HOW ACTIVEFENCE REINVENTED THEIR SOLUTION FOR THE AI AGE

Avi Golan shares how the company rebuilt its trust & safety platform for the AI era, from the product, data, to infrastructure decisions behind their next-generation solution, and what it takes to adapt a mature technology to a rapidly evolving threat landscape.

Or Git

Investor at Grove Ventures

Turning Organizational Data into AI Advantage

Or Git explores how companies can transform internal data into a true competitive edge, going through the frameworks, pitfalls, and strategic principles behind building an AI advantage, and why data readiness matters more than ever in today’s AI-driven market.

Ruthy Yakobowitz-Goldberg

VP R&D Infra Engineering at Taboola

Scaling AI in Engineering: What It Really Takes to Make AI Tools Deliver in Large Dev Environments

Ruthy Yakobowitz-Goldberg breaks down what it actually takes to scale AI tools inside complex engineering organizations and uncovers technical and organizational lessons from deploying AI at enterprise scale and how teams can turn experimentation into real, measurable impact.

Raanan Raz

CEO & Co-Founder at Avalor (ZScaler)

FROM CHAOS TO CLARITY: HOW AVALOR REINVENTED CYBERSECURITY WITH VERTICAL AI INFRASTRUCTURE

Avalor Co-Founder & CEO Raanan Raz shares how vertical data infrastructure is reshaping cybersecurity. He reveals how Avalor built a unified data layer that turns fragmented signals into real-time clarity and why this architecture is critical for modern security teams.

Almog Shunim

VP Data & Research at At-Bay

How At-Bay Turned a Decade of Data and Knowledge into a Superpower for Every Business Persona

Almog Shunim explains how the company transformed years of cyber data, underwriting expertise, and risk insights into a powerful AI-driven capability. Learn how structured knowledge becomes a product and how AI can empower every persona across an organization.

Ofir Ehrlich

Co-Founder & CEO at Eon.io

FROM DISASTER TO CLOUD9: A STARTUP’S SURPRISING PIVOT

Serial entrepreneur and angel investor, Ofir Ehrlich, shares insights on his experience pivoting from cloud migration to disaster recovery, and the importance of meeting customers where they are.

Liat Ashkenazi

SVP Engineering & IL GM at Own

From Startup Sprints to Corporate Marathons: Engineering at Scale

With 25 years of experience leading engineering teams worldwide and large-scale software operations, Liat Ashkenazi provides 3 strategies to prepare development organizations for growth.

Amit Attias

Co-Founder & CTO at Bigabid

A CTO’S JOURNEY AS STARTUPS’ DESIGN PARTNER

“Startup Design Partner” expert Amit Attias explains why tech executives often overlook design partnership opportunities, why they should embrace them, and how early collaboration fuels innovation.

Tal Peretz

Co-Founder & CEO at OnFire

From Code to Close

In this masterclass, Tal Peretz describes navigating the technical sales journey and developing the right GTM strategy, especially when targeting engineers.

Boaz Ziniman

Head of Developer Relations EMEA

The Next Generation of Developer Experience

With over 30 years of experience in DevOps, Boaz Ziniman shares his views on how developers work is undergoing significant changes, as well as lessons learned from using AI-powered developer tools.

Niv Yungelson

AWS Community Leader

What I need my C-level manager to know about DevOps

DevOps expert Niv Yungelson guides C-level executives on understanding DevOps as a strategic blend of culture, practices, and tools to drive high-velocity application and service delivery, as well as innovation.

Tomer Shiran

Co-Founder & CPO at Dremio

From Warehouses to Clouds: Navigating Architectural Shifts in Data Infrastructure

Tomer Shiran shares his journey and insights in the field of data, as well as a small history lesson spanning from ‘Enterprise Data Warehouse’ to today’s ‘Data Lakehouse’.

Omry Hay

Co-Founder & CTO at env0

Riding the Black Swan: The Story Behind OpenTofu Emergence

Omry Hay shares the detailed account of env0’s response and key decisions in the face of adversity, leading to the creation of OpenTofu and a strong community, reaching 36K GitHub Stars so far.

Tal Abuloff

Principal at Grove Ventures

AI IN THE SDLC: The Big Bang or a Small Kaboom?

Tal Abuloff presents Grove Ventures’ ‘Shift Happens’ 2024 Report, diving deep on Gen AI’s impact on engineering teams and its potential in various overlooked areas of software infrastructure.

Adi Shacham-Shavit

SVP R&D at Transmit Security

BACK TO THE DRAWING BOARD: Reimagining Engineering for Late-Stage Growth Opportunities

Adi Shacham-Shavit poses the question of when to reassess the technological principles set at product-market fit to ensure they align with the company’s growth.

US Health Market, Decoded: A Practical Glossary for Israeli Founders