Vicky Books

Vicky is a Director of Marketing, leading the brand strategy, communications, and community engagement initiatives. With over a decade of experience shaping marketing for global companies, Vicky specializes in AI-powered strategies, strengthening brand positioning, creating meaningful connections between technology and people and company growth.

Prior to joining Grove Ventures, Vicky built her career across diverse sectors of marketing: B2B SaaS, driving strategic marketing and go-to-market initiatives for SaaS products, focusing on global demand generation and customer engagement at Plataine and Perion. At WeWork, Vicky was focusing on tailoring and executing strategies for mid- to large-scale enterprises. Earlier in her career at McCann, she gained extensive experience in B2C marketing and advertising, leading campaigns that combined creativity with data-driven insights.

Known for her collaborative approach and interpersonal skills, she thrives in bringing together diverse teams and ideas to create strong, authentic brands.

Vicky is also deeply committed to volunteering and supporting social causes. After sunrise or the sunset, you’ll find her running with her dog by the beach or practicing yoga – keeping both body and mind balanced.