Grove Talks: Founder Stories – Changing the Game for Sales Teams with Contextual AI GTM Platform

What happens when a team of AI and intelligence experts decides to fix one of the biggest pain points in tech companies, helping revenue teams to sell more effectively?

In this episode of Grove Talks, Tal Peretz, CEO and Co-Founder of Onfire, joins Lotan Levkowitz, to discuss how Onfire was born, the journey from idea to product, and the lessons learned along the way.

From navigating the AI hype to focusing relentlessly on ROI, Tal shares what it takes to build a solution that truly moves the needle for GTM teams. Together, they explore how Onfire’s vertical AI platform is changing the way sales teams do research, find and sell to IT buyers, close deals faster, and bring measurable value back into sales.

Watch and listen to this episode, and check out the key insights below, about focus, precision, and building AI that matters:

3 key takeaways:

• ROI is the North Star: Onfire’s mission is rooted in clarity. Every feature is built to generate tangible business outcomes. AI only matters when it drives measurable results for revenue teams.
• Humans Still Matter: Even in the age of automation, Onfire ensures the “human in the loop” remains central. Their approach blends intelligent systems with the expertise of sales professionals who understand nuance and relationships.
• AI with Purpose, Not Hype: As AI fever swept through tech, Onfire stayed focused on solving real problems: helping GTM teams cut through noise, reach the right buyers, and close deals faster in one of the world’s toughest markets.

Go to Spotify or YouTube for the full episode!